Print Media is NOT Dying
It seems ironic to go on an online platform and be bold enough to say print media, is still very much alive but it’s true. I even feel funny typing this post. But it’s the reality. Print is not dead, just yet.
Shall we talk about what I mean by print? Lets. Print Media is any form of published hard copy written work, craft. Newspapers, Advertising, Novels, Academic textbooks and so on, and so on… You get the picture. Hard copies basically!
I know what you are thinking, most people would rather engage on this sort of debate online rather than in print. They say print doesn’t allow you an immediate response and interaction with others, you have to either pick up the phone and call a friend to talk about the ridiculous article on that newspaper or other, or to excitedly ask if they could “peep this super funny advert”. Who hasn’t called a friend about a funny post in the newspaper, or sex tips on our favorite Magazines? The thought is always that if it was digital it would be just emailing or sending whatever you want to say via instant message, or even fancier, share it on your social media page. True that. Yet nothing counts for the mutual connection and bound between man and paper; the sensation of fondling through the pages as one gets buried between the lines, thrusting deeper with every turn of the page. It’s a feeling digital cannot give.
Most print houses are said to be downsizing and looking mostly for fresh out of university journalists who understand the impact of social media and can use it. So why am I still adamant and brave enough to say print is not dying? You ask, popular magazines and news outlets are careful not to give everything to the end user online. They give enough to grab your attention and to want to buy the actual paper and want to see more. Some magazines even offer exclusive niceties for consumers with monthly subscription to their magazines and or newspapers; it gives customers a feeling of honor and personal connection, which is what consumers yearn for.
This, however, is still a problem for those who want to advertise in those outlets. An advert can and will circulate faster on social media and other digital platforms faster than it can on print. It engages a larger group of people at a time; they talk about it in every aspect possible and dissect its value. Most consumers trust the opinion of fellow consumers about the product in question, usually found in the comments section. But it has just as much lasting impact on print too, given how many articles are on that given paper and how many times one person will keep coming back to read what they hadn’t on that paper.
The older generation, those who are keen, and avid readers will not be satisfied with receiving their news and adverts on platforms that allow 140 characters only. Some news demand more room than that, they need to be told in detail and well. Some who still value integral news reporting and advertising still buy papers and indulge. So it can be said that print media is only learning to co-exist with the new and flashy kid on the block.
The death of print is something that is predicted every time a new form of media arises. We have seen it every time a new invention comes. Who remembers the Walkman and how the disc man killed it off? What happened to the disk man itself? Digital music players killed that off too. But this is where print media is different. More than the news carried in print media, there is a connection between the reader and the paper. And this connection will keep print media going because that is what the people crave; a connection. So log out, clock out and log into a book and enjoy the long-lived and long living, and still tolive connection of print media. Read a book.